Media Outreach

Media Outreach That Gets Your Story Covered

Journalists receive hundreds of pitches daily — only personalised, relevant stories get covered. OwlClaw builds precision media lists, writes individual pitches, and manages the full journalist relationship to secure consistent press coverage for your brand.

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What's Included

Media List Building

Build a precision journalist contact list of reporters, editors, and contributors covering your industry and target beats.

Journalist Research

Research each journalist's recent articles, pitch preferences, and communication style for personalised outreach.

Personalised Pitching

Write individual pitches referencing each journalist's beat and recent work — dramatically improving open and response rates.

Follow-Up Sequences

Systematic follow-up sequences that are persistent without being annoying — maximising response rates across the media list.

Response Management

Manage journalist responses, answer follow-up questions, provide additional data, and coordinate interview scheduling.

Relationship Building

Build long-term journalist relationships that deliver ongoing coverage and first-call status for industry commentary.

Industry Publication Targeting

Target trade publications, industry blogs, and niche media relevant to your customers' reading habits.

Coverage Monitoring

Monitor all placements across web, news aggregators, and social — documenting coverage for reporting and follow-up.

Our Process

Media Research

Identify and research all relevant journalists, publications, and editorial contacts for your industry and story angles.

List & Pitch Preparation

Build segmented media lists and write personalised pitches for each journalist group with different angle variations.

Outreach & Follow-Up

Execute structured outreach with personalised emails and systematic follow-up sequences over 2–3 weeks per pitch cycle.

Coverage & Reporting

Secure placements, document all coverage, and report on publications earned, DA scores, and link acquisition.

Media Outreach FAQs

We use a combination of media databases (Muck Rack, Cision, MuckRack), manual research on publication masthead pages, Twitter/X journalist lists, HARO profiles, and Google News searches to identify journalists who actively cover topics relevant to your brand. We verify contact details and review recent articles before every outreach.