Remarketing Benchmarks 2026: Email, SMS & Multi-Channel Performance
Remarketing benchmarks 2026 for email, SMS, push notifications, and multi-channel remarketing sequences — open rates, click rates, conversion rates, and revenue per message.
Updated: 2025 | OwlClaw Digital Marketing Benchmarks
What are remarketing benchmarks?
Remarketing benchmarks measure the performance of re-engagement campaigns through owned and paid channels — email open rates, click rates, SMS response rates, push notification open rates, and conversion rates from abandoned cart, winback, and nurture sequences.
Remarketing blends paid (display, social retargeting) and owned (email, SMS) channels. Owned channel remarketing typically delivers 10–30x higher ROI than paid retargeting due to near-zero marginal cost. Triggered/automated sequences significantly outperform broadcast campaigns.
While retargeting refers to paid ad remarketing, remarketing encompasses the broader strategy of re-engaging existing leads and customers through owned channels — email, SMS, push notifications, and WhatsApp. Remarketing consistently delivers the highest ROI of any marketing channel because you are reaching people who already know your brand. This report covers 2026 benchmarks for email remarketing, SMS, push, and multi-channel remarketing sequences.
Key Benchmark Summary
Abandoned cart email open rate: 45–50% (vs. 21% for broadcast email).
Abandoned cart email conversion rate: 5–8% (recovers ~15% of abandons).
SMS marketing open rate: 98%; click rate: 19–36%.
Push notification open rate: 5–8% on mobile.
Welcome email series conversion rate: 3–5x higher than standard campaigns.
Win-back email campaign conversion rate: 1.5–3%.
Benchmark Tables
Remarketing Channel Benchmarks 2026
Open, click, and conversion rate benchmarks across email, SMS, push notification, and WhatsApp remarketing channels.
| Channel | Open / View Rate | CTR | CVR |
|---|---|---|---|
| Abandoned Cart Email | 46% | 8.5% | 6.5% |
| Broadcast Email | 21% | 2.8% | 0.5% |
| SMS Remarketing | 98% | 25% | 4.0% |
| Push Notification | 6.5% | 2.0% | 0.8% |
| WhatsApp Business | 85% | 30% | 5.5% |
| Win-Back Email | 14% | 3.0% | 2.0% |
Source: Klaviyo / Omnisend Remarketing Report 2025 · 2025
Industry Comparison
Abandoned Cart Recovery Rate by Industry
Percentage of abandoned cart revenue recovered through email + SMS remarketing sequences.
| Industry | Revenue recovered / total abandoned cart value | Rating |
|---|---|---|
| Fashion & Apparel | 12–18% recovery rate | Above avg |
| Beauty & Wellness | 10–15% recovery rate | Above avg |
| Electronics | 6–10% recovery rate | Average |
| Home & Furniture | 8–12% recovery rate | Average |
| B2B / SaaS | 4–8% recovery rate | Below avg |
Source: Omnisend Commerce Report 2025 · 2025
Visual Benchmarks
Data Visualisation
Remarketing Open Rate by Channel
Open / view rate percentage
Strategy Recommendations
Implement 3-step abandoned cart sequence
Quick WinA 3-email abandoned cart sequence (1 hour / 24 hours / 72 hours) recovers 2–3x more revenue than a single recovery email. The first email should be a simple reminder; the third can include a small incentive (5–10% off).
Add SMS to email remarketing sequences
Medium TermAdding SMS to email abandoned cart sequences increases overall recovery rate by 40–60%. SMS's 98% open rate complements email for users who have opted in to SMS marketing.
Segment win-back campaigns by recency
Medium TermWin-back email campaigns perform very differently based on time since last purchase. 90-day lapsed customers respond at 3–5%; 365-day lapsed at 1–2%. Use different messaging and incentive levels for each segment.
Data Sources
Paid Ads Benchmark FAQs
A good abandoned cart email conversion rate is 5–8%. The industry average is around 5–6%. Top-performing sequences (3-email with personalisation and incentive) can achieve 8–12%. The key lever is speed — sending the first email within 1 hour of abandonment recovers 3x more than sending after 24 hours.
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