Key Takeaways
- The Three Quality Score Components
- Improving Expected CTR
- Landing Page Experience
Quality Score is Google's 1–10 rating of your keyword's relevance and expected performance. A high Quality Score reduces your cost-per-click and improves your ad position — higher score means paying less to rank higher than competitors with lower scores.
The Three Quality Score Components
Expected CTR (how likely your ad is to be clicked), Ad Relevance (how closely your ad matches the keyword intent), and Landing Page Experience (how relevant and useful your landing page is). All three must be "above average" for optimal Quality Score.
Improving Expected CTR
Write ad copy that directly addresses the search query. Include your primary keyword in the headline. Use all available extensions. Run RSA experiments to find the highest-CTR creative combinations.
Landing Page Experience
The landing page must match the promise of your ad exactly. Fast load time, clear headline matching the ad, mobile optimization, and a clear single CTA all contribute to landing page experience score.
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.