Technical SEO covers everything on your website that affects how search engines crawl and index your content — independent of the content itself. A technically sound website gives your content the best possible chance of ranking.
Core Web Vitals
Google measures real user experience through three metrics: LCP (Largest Contentful Paint) — how fast the main content loads (target: under 2.5s), INP (Interaction to Next Paint) — how fast pages respond to user input (target: under 200ms), and CLS (Cumulative Layout Shift) — visual stability as page loads (target: under 0.1).
Crawlability and Indexation
Search engines must be able to find and crawl all your important pages. Use a clean robots.txt, proper canonical tags, and an XML sitemap. Audit your site for orphan pages (not linked from anywhere), redirect chains, and crawl errors in Google Search Console.
Site Architecture
A flat site structure where every page is reachable within 3–4 clicks from the homepage distributes link equity efficiently and ensures crawlers access all content. Use breadcrumbs, internal links, and clear navigation.
HTTPS and Security
All pages must load over HTTPS. Mixed content warnings (HTTP resources on HTTPS pages), expired SSL certificates, and missing security headers all harm both trust and rankings.
Structured Data (Schema Markup)
JSON-LD structured data tells search engines exactly what your content means — enabling rich results like star ratings, FAQs, how-to steps, and product information in search results. Implement Organization, WebSite, BreadcrumbList, and page-type schemas at minimum.
Mobile-First Indexing
Google indexes the mobile version of your site first. Every page must be fully functional on mobile, with legible text, properly sized tap targets, no horizontal scroll, and fast mobile load times.