News Coverage That Keeps Your Brand in the Media Spotlight
Consistent media presence builds brand authority that advertising cannot replicate. OwlClaw generates proactive and reactive news coverage for your brand — keeping you visible in the publications your customers and prospects read.
What's Included
Newsjacking Strategy
Monitor breaking news and trends in your industry — rapidly positioning your brand for expert commentary in live news cycles.
Reactive PR Monitoring
Set up alerts for relevant news events, industry developments, and viral topics that create commentary opportunities.
Story Mining
Extract newsworthy stories from your business data, customer insights, product launches, and operational milestones.
Exclusive Data Releases
Commission surveys or compile industry data reports that generate ongoing media pickup as a primary source.
Survey-Based Coverage
Design and run original research surveys generating unique data angles that publications want to cover exclusively.
Expert Commentary
Position your team as go-to experts for journalist commentary on industry developments, trends, and breaking news.
Industry Report Creation
Produce annual or quarterly industry reports that establish your brand as a data authority and earn consistent citations.
Crisis Monitoring
Monitor media and social for reputation threats — enabling proactive response before coverage becomes negative.
Our Process
News Monitoring Setup
Configure comprehensive monitoring for industry news, competitor coverage, and journalist activity relevant to your brand.
Story Identification
Proactively identify newsjacking, expert commentary, and original story opportunities on a weekly basis.
Rapid Response
Develop pitches and expert statements within hours of news events — speed is critical in reactive coverage.
Place & Report
Secure coverage placements, track all earned media, and measure brand mention growth and domain authority impact.
News Coverage FAQs
Newsjacking is the practice of inserting your brand into a trending news story — offering expert commentary, data, or perspective that adds value to the journalist's coverage. When executed quickly (within hours of a news event), it generates high-DA coverage in major publications. Newsjacking is one of the highest ROI reactive PR tactics available.
Get Your Brand into the News
Get a free news coverage audit and discover your best opportunities for media placement this quarter.
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Ready to Get Started?
Tell us about your business and goals. Our team will prepare a customised strategy and audit — completely free, with no commitment required.
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