Product Listing Optimization That Ranks Higher & Converts Better
Your listing is your salesperson on every marketplace. OwlClaw transforms underperforming listings with data-driven keyword optimization, benefit-led copywriting, and image audit recommendations — improving both organic rank and conversion rate simultaneously.
What's Included
Keyword Research
Comprehensive keyword research for each product — finding all high-volume, high-intent search terms customers use to find your category.
Title Optimization
Rewrite product titles with primary keywords, key features, and brand name within character limits for maximum search visibility.
Bullet Point Writing
Write 5 benefit-led bullet points that communicate key features, USPs, and specifications in the format that converts browsers to buyers.
Description Copywriting
Compelling product descriptions that tell the product story, address objections, and drive purchase confidence.
Image Optimization
Audit existing images, provide image specifications and shot-list recommendations for main image, lifestyle, and infographic images.
Backend Keywords
Fill backend search term fields with long-tail keywords, alternate spellings, and competitor terms not used in visible content.
Competitor Analysis
Analyse top-ranking competitor listings to identify keyword gaps, feature highlighting opportunities, and differentiation angles.
Conversion Rate Audit
Audit listing elements affecting conversion — main image click-through, review count, pricing, and fulfillment method — with specific fixes.
Our Process
Product & Keyword Research
Research every relevant keyword for each ASIN and build a keyword master sheet by search volume, relevance, and competition.
Content Writing
Write optimised titles, bullet points, descriptions, and backend keywords for each product — delivered for review within 5 days.
Image & A+ Review
Audit existing images and A+ Content, providing specific recommendations for improving visual conversion elements.
Upload & Monitor
Upload optimised content to marketplace, monitor rank improvement over 30–60 days, and refine based on performance data.
Product Listing Optimization FAQs
Well-optimised listings typically see 30–100% improvement in sales within 30–60 days — driven by higher organic ranking from keyword optimization and higher conversion rate from better copy and images. The exact impact depends on current listing quality — poorly optimised listings show the largest improvements.
Get Your Listings Optimized for Maximum Sales
Get a free listing audit for your top 5 products. We'll show you exactly what's suppressing your rank and conversion.
No credit card required. Response within 2 business hours.
Ready to Get Started?
Tell us about your business and goals. Our team will prepare a customised strategy and audit — completely free, with no commitment required.
Get Your Free Audit
Fill in the form and we'll be in touch within 24 hours.